One of the top trends of TikTok for April 2023 is a song by Bob Marley & The Wailers titled “Could You Be Loved.” Why is this so important? Because TikTok has over 1 billion users worldwide and is the search engine of choice for many.
In this short time, you may already think, “There is no way I could utilize TikTok effectively, and I have to include Bob Marley?!” That’s not what we are saying, but it is also not the stretch you may think it is.
This article states that tiktokers are using this song as a soundtrack to a morning vlog (video blog) to show off their OOTD (outfit of the day) or to celebrate the warmer weather. This Bob Marley song is a song of hope, love and light. So why can’t we utilize this idea for our industry?
Say you are at an industry conference, learning and networking with colleagues. Let’s face it; there is bound to be a selfie here or there. Instead of pressing the photo button on your phone, slide over one, and take a quick video with that group of friends. Nothing scripted or planned ahead of time…after all, most TikTok videos range from 15 seconds to one to three minutes. Posting this video to TikTok and including the song and the proper hashtags while tagging the conference hosts offer you unlimited exposure. While you are at it, post it on your other social media platforms.
A short video like the one described above allows your partners and clients a brief glimpse into your daily life. It’s personal and fun, and connections are built when others know more about you as a business partner and a person.
So, when will you begin? How about today? Take a quick video of a title closing, share a little about your pet, or document that three people coincidentally in the office today wore leopard print. It’s about making connections. Connect with SLTA today by clicking here.